Anticipation swells in Kansas City, Kansas, as 2026 is slated to usher in an unprecedented wave of nostalgia and innovation with the opening of the Mattel Adventure Park. In collaboration with Epic Resort Destinations, Mattel Inc. gears up to transform Kansas into a playground not only for the young but also for the young at heart.
This exuberant announcement rings through the corridors of the business and entertainment world alike as Mattel, a vanguard of childhood wonder, forges ahead to break ground later this year. Poised to be the second of its kind, after its Glendale, Arizona counterpart, the park promises a dizzying array of attractions spun from the fabric of Mattel’s iconic brands.
Topping the bill are the Hot Wheels™ Bone Shaker® and the Hot Wheels™ Twin Mill® Racer roller coasters, which embody the essence of speed and spectacle that has enraptured the imaginations of countless fans. Bone Shaker’s signature skull grins at the daring, while Twin Mill’s looping fury is a love letter to thrill-seekers.
But the thrills at Mattel Adventure Park won’t just rev in the domain of diecast dreams. The Thomas & Friends: World of Sodor™ introduces families to a universe where locomotives come to life. The indoor play space beckons the tiniest explorers, while the outdoor rides are an invitation to the joys of life-sized locomotion.
The grandeur extends to the Barbie Beach House™, a temple of fashion and fantasy. Here, holograms bring the iconic doll into our world, while the Barbie™ Rooftop serves culinary delights with a view. The flying theatre adds a dimension of flight to Barbie’s world, soaring beyond the confines of the imagination.
In the realm of laser tag, He-Man and Skeletor’s eternal battle takes on a new dimension. The Masters of the Universe™ fans are summoned to Castle Grayskull’s digital ramparts in a clash that transcends time. Meanwhile, Miniature golf enthusiasts will find joy navigating through courses inspired by Magic 8 Ball™ and Pictionary™, capturing the essence of play in each putt.
And let’s not overlook the towering UNO™ structure, a physical embodiment of the card game that has united friends and families for decades. This custom climb structure is set to resonate with the child in all of us, drawing on a collective memory of games that transcend generational divides.
“The ethos of Mattel is to bring people together through play, and the Adventure Park is the embodiment of this vision,” shared Josh Silverman, Mattel’s Chief Franchise Officer. “We are charting new territories in themed entertainment and inviting fans to step into the worlds they have cherished over the years.”
Mattel’s commitment to creating a dynamic destination is mirrored in Epic Resort Destinations’ enthusiasm. “Mattel Adventure Park Kansas City will be a beacon of joy and an epicentre for family entertainment,” stated Mark Cornell, President of Epic Resort Destinations. “We aim to bring Mattel’s storied brands into the physical realm, delivering an experience that will be cherished by families for years to come.”
With a project of this magnitude, the economic and cultural ripples will be felt far and wide. Mattel Adventure Park Kansas City is not just an amusement park; it’s a vibrant statement of joyous nostalgia and future-focused innovation that will mark Kansas as a landmark destination for global and local visitors seeking to recapture the magic of their most cherished playtime memories.
