MAPIC and LeisurUP are the latest international events to announce they are going 100 per cent digital for 2020.
MAPIC, the international retail property market and LeisurUp, a B2B event for leisure professionals were scheduled to run alongside each other in Cannes. However, the continued impact of COVID 19 with worldwide travel and the issues surrounding large gatherings has made it impossible for the physical events scheduled to go ahead.
Instead, MAPIC and LeisurUP are following the footsteps of IAAPA and Experience UK and launching their annual events virtually. The digital events will take place November 17 – 19, the same dates as originally planned.
From their screens, guests will be treated to incredible insight, knowledge and expertise by world-class retail and leisure leaders. MAPIC and LeisurUP have an announced the online events will include:
- Keynote and conference panels
- Retail, food, and leisure concept pitches
- Networking halls
- Online meet ups
Guests will have access to the virtual event platform until December 31. Which provides plentiful time to catch up on conference sessions and live webinars at a later date. The quarterly Xerfi Report and The Retailers and Leisure Operators Guide and Project Directory will also be available on the software until the end of the year.
Nathalie Depetro Director of MAPIC said: ‘’MAPIC Digital will bring the international retail real estate community and leisure specialists together to network, hold virtual business meetings, access online conferences and white papers and discover new city centres, retail and leisure projects.
‘’The pandemic has had a massive impact on retailers and consumers’ shopping habits throughout the world. Now, more than ever, the international retail sector needs to come together to discuss today’s challenges and tomorrow’s retail solutions.’’
MAPIC and LeisurUP are hoping to be held physically in Cannes in November 2021.
Visitors can register for the virtual event here.
Elsewhere, the $5 billion American Dream Mall has reopened with new attractions.
