At IAAPA Expo Europe 2025 in Barcelona, Leisure Development Partners (LDP) has unveiled the second issue of its groundbreaking publication, The Experience Economist, this time with a sharp focus on the European market.
As the world’s leading consultancy in visitor attractions economics and strategy, LDP has spent decades advising developers, investors and operators across more than 80 countries. With The Experience Economist, the firm distils its proprietary data and expertise into accessible insights that illuminate the state of the global experience economy. The latest edition turns the spotlight on Europe—once considered a “mature” market, but today brimming with innovation and global influence.
Europe’s Evolving Landscape
“Europe has evolved from what was once seen as a relatively stagnant attractions market into a vibrant hub of creativity and innovation, influencing concepts adopted worldwide,” explained Natalia Bakhlina, Partner at LDP.
The report dives deep into the volume, value, and economic impact of theme parks and water parks across Europe, combining regional data with sub-regional analysis. By zooming in on the nuances of each market, LDP provides the evidence operators need to understand where opportunities truly lie.
Data Meets Decision-Making
For LDP, creativity and data are inseparable. As Michael Collins, Senior Partner at LDP, put it:
“The attractions industry thrives on creativity, but decisions must be grounded in evidence. With The Experience Economist, we’re not only tracking trends, we’re translating them into actionable insights that empower leaders to make confident, future-focused choices.”
This dual focus, celebrating innovation while grounding it in economics, is what makes The Experience Economist a unique resource for the industry.
A Tool for Global Leaders
The Europe Edition is the second in a growing series of regionally focused reports designed to support:
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Developers, seeking to scope new projects with confidence
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Investors, looking to benchmark opportunities with robust data
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Operators, aiming to enhance performance and plan sustainable growth
The publication provides not just a snapshot of the market, but a roadmap for decision-makers, connecting global benchmarks with local realities.
A Free Resource with Global Reach
One of the defining features of The Experience Economist is accessibility. LDP has made the publication free to access on its website, encouraging widespread use by industry professionals at every level. Previous editions are also available, and readers can sign up for future releases to stay at the forefront of sector insights.
The official launch of the Europe Edition takes place at IAAPA Expo Europe, booth #2-164, on Wednesday 24 September at 11am, where attendees can explore the findings firsthand.
Why It Matters
In an industry where billion-dollar developments are often at stake, the need for reliable data has never been greater. Projects like Qiddiya in Saudi Arabia, Epic Universe in Orlando, and large-scale cultural destinations in Europe all underscore the importance of evidence-based planning.
With The Experience Economist: Europe Edition, LDP cements its reputation as the consultancy bridging vision with viability, ensuring that bold ideas are backed by solid economics.
You can download your copy here: www.leisuredevelopment.co.uk/the-experience-economist/
