At the end of August 2013 Jay Z’s Magna Carter World Tour stage design had been finalised and the concerts sold out. With the first date of the epic tour fast approaching, the production company LS-Live had barely a month to find their lighting solution. Pulsar Light of Cambridge Ltd (Pulsar) was a key provider of the set lighting, a manufacturer LS-Live knew could provide customized products that were robust enough for touring and would deliver on time.
Pulsar received an order for 412 ChromaPanel 600 and 40 600W Rack Mount ChromaZone units set for delivery on the 24th and 27th September – just 12 working days before the first performance. Each unit was specially customised with XLR6 connectors, and the order was received and processed with the factory working around the clock to meet the deadline. The entire order arrived at the first stadium in time for the build and ready for full rehearsals. This incredible manufacturing feat was only possible due to Pulsar’s unique position as a UK based manufacturer with unrivalled in-house capability and expertise.
Designing, manufacturing, and sourcing as much of the supply chain in the UK as possible, Pulsar is able to process large orders quickly and efficiently without the lengthy delays incurred by shipping integral components from overseas or outsourced manufacturing steps. “We work metal, powder-coat, solder, weld, and assemble LED boards in house as much as we can, and this keeps our lead-times short.” explains Pulsar’s MD, Giles Campbell, “So when a customer has a deadline like this – especially with large orders – Pulsar is able to respond quickly. In such a dynamic marketplace this keeps us ahead of the competition. We can adapt to complete orders rapidly, and always deliver the highly reliable products customers have come to expect from Pulsar.”
With 51 shows in two legs planned, a highly reliable fixture was required. Selecting Pulsar, LS-Live knew they could get what they want with unsurpassed quality – a necessity given the short build-up and break-down times of the set in each location and rough life of touring production equipment.
Based in the heart of Cambridge UK, Pulsar Light of Cambridge develops and manufactures LED lighting and lighting control solutions for professional entertainment and architecture installations around the world.
