In what could be a confectionery-themed fairy tale come to life, the city of Hobart is poised to sweeten the deal for tourists with a $100 million “Chocolate Experience” at the Cadbury factory. This ambitious project, 15 years in the making by tourism industry stalwart Simon Currant, promises to meld Tasmania’s rich history with a future-forward attraction that tantalises all senses.
The Liberal Party’s pledge of $4 million in support of the project, should they be re-elected, is a testament to the anticipated impact of the “Chocolate Experience.” Likened by the monumental tourism boom brought about by the Museum of Old and New Art (MONA), this attraction is set to redefine Hobart’s allure on the global stage.
With an array of features, including the world’s largest chocolate fountain, a time-travelling 3D tunnel, and electric ferries adorned in thematic glory, the “Chocolate Experience” is more than an attraction—it is a celebration of innovation and indulgence. A chocolate studio crafting unique Tasmania-branded confections and a ‘build your own bar’ experience are set to become cornerstones of the Tasmanian tourism experience.
Leader Jeremy Rockliff enthused about the transformative potential of this endeavour, “This will re-write the ‘must-see’ list for every visitor that comes to Tasmania.” The “Chocolate Experience” is not merely an addition to Tasmania’s attractions but a re-imagination of them, ensuring that Tasmania’s cultural and economic milieu continues to thrive and expand.
Slated for completion in 2026, this sweet attraction is expected to infuse the Tasmanian visitor economy with an annual boost of $120 million while generating approximately 300 construction jobs and 200 permanent positions. It is a significant investment in the future of Tasmanian tourism, embodying the vision to attract visitors to “stay longer, see more of our State and spend more.”
Beyond the statistics and monetary investment lies the true essence of the “Chocolate Experience”—an immersive, multisensory journey through the world of chocolate, bridging Tasmania’s storied past with a tantalizing future. Here, guests will not only embrace the legacy of Cadbury but also become part of a larger narrative—one where culture, confectionery, and creativity merge to form a unique, experiential landscape.
The “Chocolate Experience” exemplifies how traditional industries can evolve to meet modern desires for immersive and interactive experiences. It is set to stand as a beacon of innovation and delight, transforming the simple pleasure of chocolate into a comprehensive and memorable journey from bean to bar and beyond.
As Hobart gears up for this chocolate wonderland, it’s clear that the “Chocolate Experience” is more than a destination—it’s a journey into the heart of Tasmania’s ingenuity. It is where the heritage of one of the world’s most beloved treats meets cutting-edge entertainment, encapsulating Tasmania’s ability to transform its cultural assets into interactive, modern experiences. The facility will be a tourist hotspot and a tribute to Tasmania’s commitment to sustainable and innovative growth in its tourism sector.
As Hobart anticipates the unfolding of this cocoa-centric wonder, the “Chocolate Experience” at Cadbury is not just poised to redefine Tasmania’s tourism. It is also set to become an iconic destination in its own right. It promises a ‘sweet spot’ where economic growth meets the joy of discovery—a place where the simple act of enjoying chocolate becomes an act of play, exploration, and connection.
