The Brand Experience 360 conference, hosted at the Komedia in Brighton, will address the future of the experience economy. The new event, created by Campaign, will be headlined by keynote speakers from a range of brands, powerhouses such as Google, Unilever and Mini. The focus will be on the future of brand experiences.
Head of Creative Strategy at Google, Amy Brown, and President of UK Marketing Partnerships at Like Nation, Jim Campling are amongst the speakers to discuss the experience economy in 2020 and beyond. The agenda will include discussion on the potential of an experience-first campaign, and how it can be maximised, along with the effectiveness of experiential marketing and measurement.
BMW Group will be sharing how they create a compelling brand story through using their customer insights. Unilever will discuss how they stay culturally relevant through adapting its experiences and leveraging data analytics and insights.
The conference will spotlight the brands and agencies that are delivering the most innovative activations, and also address some key challenges that creators of brand experiences are facing.
