Factory Fifteen is bringing its distinctive combination of cinematic storytelling, spatial design and cutting-edge digital content production to IAAPA Expo Europe 2026. Founded by architects and filmmakers, the studio creates digital experiences designed to stir emotion, spark wonder and help audiences enter compelling new worlds.
The BAFTA and double Emmy award-winning team works with brands, institutions and major franchises to translate stories into premium experiential platforms. Its approach brings together the visual ambition of film with a deep understanding of architecture and physical space, allowing content to respond to the scale, movement and atmosphere of a venue rather than simply appearing within it.
Factory Fifteen’s recent work demonstrates the breadth of that practice. The studio has created content for UFC and Backstreet Boys events at Sphere in Las Vegas, Max Cooper’s audiovisual performance at the Royal Albert Hall, a Woolmark fashion show and an original immersive fairy tale for the Royal Opera House. Further projects include what the team describes as the world’s largest pop-up LED experience for Kia Motors, multiple Exosphere productions and three exhibits for Rêve des Lumières at Tokyo Dream Park.
Across these formats, the common thread is storytelling at scale. Moving image, sound, technology and spatial choreography are developed as parts of a single audience journey, creating moments that can feel both spectacular and emotionally precise. This multidisciplinary thinking makes Factory Fifteen a valuable creative partner for attractions and destinations seeking content that belongs naturally to its environment.
Business Development representative Pete Ray, founder and Chief Creative Officer Paul Nicholls, and Executive Creative Director Kev McRae will attend the show. Factory Fifteen joins the Experience UK delegation at IAAPA Expo Europe 2026, representing British creativity alongside the UK Department for Business and Trade. Meet the team through the UK Pavilion, stand S837.
