EXTREME has teamed up with a world renowned footwear company to help them tap into the flourishing action, adventure and sports sector.
This week (April 19) EXTREME has announced their global marketing collaboration with Clarks to support the release of their new innovative footwear range.
Through the collaboration and via the ambassador sponsorship programme, EXTREME will promote the venture through a series of initiatives – including production, distribution and marketing.
EXTREME is also set to provide Clarks with a wealth of expertise in operating in the thriving action and adventure sports a sector – an industry EXTREME has more than 25 years of experience in.
CICA range will benefit all ages and athletic abilities
The partnership has come to ahead as a result of COVID 19, which has instigated a new generation of thrill seekers. With many active entertainment attractions remaining closed, individuals have turned to sports including BMX and skateboarding to fulfil their needs for fun and adventure.
Both Clarks and EXTREME seized the opportunity to release a shoe which caters for niche sports. This birthed the CICA range, which breaks ground with the future of footwear and introduces a new demographic to Clarks.
These sports can be demanding on the body and the CICA range has been designed to offer full support and instil trust in their wearers, allowing them to push the boundaries of their sport. The range has been tailored to suit all levels of ability, from athletes to those who enjoy adventure sports as a hobby.
In other members news, Simworx has partnered with a Norwegian theme park for latest cutting edge attraction.
