In 2017, Harvey Nichols flagship store in Doha saw the delivery of new and exciting digital installations with the aim of pushing customer engagement to new heights.
To bring innovation into the store and the Middle East region as a whole, Esprit Digital was tasked with creating new inventive ways to increase Digital engagement for customers. This company was asked to install beautifully designed digital solutions to attract new customers into the store and engage with them in a new immersive way once inside. With Esprit Digital on the project, they were able to exceed client expectations by integrating the installations perfectly with the stores aesthetic.
Esprit, after conducting their initial surveys, decided to integrate new advanced tech in the most comprehensive way possible to maximize customer intrigue. With the store offering over 80,000sq ft of retail space selling luxury men’s, women’s and children’s fashion as well as beauty and lifestyle products, Esprit literally had big ground to cover.
The installations ranged from Interactive Mirrors, Touch Directory Totems, Pitch Interactive LED Floors and Atrium Displays to video walls and more. These installations were brought to life with their partners Audio Visual Technology, Qatar. All of the new installations were designed to mesh seamlessly with the stores extremely high end finish, creating a consistent experience in the store.
Even with brand new state of the art installation, Esprit went beyond and decided to bring in innovation into the mix. Some of this new innovative tech involved Esprit designing then building LED Arch Windows and LED Column Wraps. They were then retrofitted into the already designed arches/columns inside/outside the store.
No inch was left to spare, maximizing the stores engagement opportunities with its customers. Thus, creating a smooth experience for customers throughout the store starting from the moment they enter until they have explored every nook and cranny. Due to the upmost care during installation and build quality, none of the installations have experienced any faults over the one year since its roll out.
To become a market leader, a company must deliver quality and be ready to innovate. That’s exactly what Esprit did and continues doing to this day. By taking on this project, they delivered beyond their clients expectations and created a standard for companies to try to meet especially in the Middle East region.
For more information about Esprit Digital and their services, please visit their members page.
