Companies are invited to submit proposals for an innovative design for the UK pavilion at Milan Expo. Creatives have the opportunity to create a unique and high impact design to represent the UK at the Milan Expo 2015.
The successful party will represent the Expo theme in a way which creates the most original, inspiring and memorable visitor experience possible.
The Expo will:
demonstrate the theme ‘Feeding the Planet, Energy for Life’
address one of the key questions of our age, how do we ensure sufficient, good, healthy and sustainable food for all
A total of 20 million visitors are expected at the Expo over six months
Christine Losecaat, Creative Director for the UK Pavilion Milan 2015, said:
“We are seeking a team who can come up with a great concept which sends a powerful message of modern Britain to an international audience.”
“There are some incredibly exciting developments taking place in Britain’s agri-tech, life sciences and food and drink sectors, this is a fantastic opportunity to show them off to the world. We also hope the winning design will include a legacy – whether physical, experiential or virtual – which we can use for future events around the globe.“
Objectives
The UK pavilion at Milan Expo aims to:
- build on the huge success of the UK Pavilion at Shanghai Expo 2010 and the positive perceptions created by the London 2012 Olympic Games
- reinforce the UK as an open and innovative country, engaging the world
- advance our trade and investment objectives in key markets
- showcase the UK’s ground-breaking research and development on food security
- showcase the leading role played by UK business in promoting sustainable sourcing
- showcase world-class British solutions to the challenges of a rapidly-changing world
Applications
The competition is being managed by Malcolm Reading Consultants. Full details are available on the competition website. – http://competitions.malcolmreading.co.uk/milan2015/
Closing date
The closing date for competition entries is 2pm on 19 February 2014.
Bidder enquiries
Malcolm Reading Consultants: milan@malcolmreading.co.uk
