The reopening of China’s tourism industry has seen theme parks thrive as residents cannot leave the country.
China was the first country to lockdown because of COVID-19 and is still living with restrictions put in place as a result of the pandemic. Under government ruling, Chinese nationals are forbidden from international travel. This is seeing many residents turn to theme park visits through what usually would be their holiday season.
WSJ has reported China’s domestic tourism is almost back to pre-COVID levels, which has seen China’s residents flock to the country’s 160 amusement parks.
Lots to see
The popularity of China’s parks is through their variation of themes and attractions on offer for all ages. As well as boasting world-class rollercoasters, China’s amusement parks also often boast sea and mammal acts, haunted houses, and theatrical performances.
Free admission
To encourage guests to the attractions post-lockdown, China theme parks including Playa Maya, decided to make admission free when reopening in August. The intention was to capitalise on hospitality and retail sales. This has inspired other attractions around the world to do the same.
China’s theme park industry has flourished in the last decade, with worldwide institutions Disney and Nickeledeon opening parks in Shanghai. Universal Beijing Resort is set to open in 2021.
Elsewhere, a €150 million football theme park is coming to Spain.
