BRC Imagination Arts, a global leader in experiential planning and design, has announced the appointment of Carmel Lewis as its new President. This marks a significant milestone for the company as it reinforces its commitment to independent creativity and its dedication to delivering exceptional creative and business solutions across a broad spectrum of clients and audiences worldwide.
With over two decades of dedicated service, Carmel Lewis brings a wealth of experience to the table, having been instrumental in steering the company’s direction as Executive Vice President and Executive Producer. Lewis’s tenure at BRC has touched almost every facet of the company, from creative and design management to production, business affairs, and project development. Her leadership style, characterised by servant leadership principles, promotes a culture of collaboration, empathy, and the nurturing of both personal and professional growth within the team.
Lewis’s extensive portfolio of work spans several sectors, including brand, luxury, cultural, entertainment, and sports, with her influence extending to some of the world’s top attractions and destinations. Her work has not only garnered global recognition but has also earned her a reputation for creative and technical excellence.
Originally from Memphis, Tennessee, and raised near Washington D.C., Lewis’s international upbringing and her exposure to diverse cultures have been fundamental to her passion for storytelling and creating connections through experiential design. A Towson University alumna with a background in theatre production, advertising post-production, and theatre, her multifaceted expertise converges in her new role at the helm of BRC.
Lewis’s ascension to the presidency is a testament to the innovative spirit and the dedication to continuous improvement that BRC champions. Bob Rogers, Chairman and CEO, expresses unwavering confidence in Lewis’s ability to navigate the company into an exhilarating future, citing her visionary perspective as essential in leading the industry amidst its ongoing evolution.
With a legacy spanning over four decades, BRC Imagination Arts stands at the forefront of the industry, translating brand and cultural narratives into transformative human experiences that resonate globally. As the world of experiential design continues to evolve, the firm remains committed to excellence, creativity, and building meaningful relationships with audiences around the world.
As Carmel Lewis steps into her new role, BRC Imagination Arts is set to continue its journey of redefining the boundaries of experiential design, with an unwavering focus on creating impactful and enduring human experiences.
