Cannes Lions have launched a digital education platform to support the creative community. Lions Live is an inspiring network experience, running throughout June under the theme ‘Creativity Matters’. The Festival of Creativity was originally set to take place on 22-26 June. These dates, however, will now signal the peak of activity of the online platform.
Lions Live will comprise of masterclasses and hangouts with creative industry legends, lectures from experts, talks from speakers confirmed for the festival, and a selection of the most impactful professional classes and learning modules from the world of creativity, effectiveness and marketing.
The platform will also feature Future Gazers. This is a collection of industry experts who will assess how COVID-19 has transformed the way the industry will need to approach Cannes Lions’ already announced 2020 themes. Themes include: Let’s Get Back to Brand; Looking to 2030; Storytelling at Scale and Creative Disruption in Commerce. Future Gazers will also showcase the best of the hundreds of responses to the current crisis from the global creative community. Access to Lions Live: Creativity Matters will be free of charge to all.
The Work – the subscription-only archive of more than 200,000 Lions campaigns and 1,600 Festival talks- will also be made freely accessible to all, throughout the original festival week. This will provide people with access to case studies and inspiration, helping to fuel ideas and creativity.
Additionally, during June, anyone will be able to access a specially curated course of lessons taken from the Cannes Lions masterclass series on 42courses.com. This will include lessons from the likes of Rei Inamoto, Keith Reinhard and Debbi Vandeven, on topics such as Creative Effectiveness, Strategy, Storytelling, Behavioural Science and Digital Marketing. Meanwhile, Cannes Lions’ sister companies MediaLink and WARC will also be bringing their Cannes activities to life, with a virtual MediaLink networking beach, and lessons on the very best effectiveness strategies from around the world presented by WARC.
Simon Cook, Managing Director of Cannes Lions, said “In order to drive progress through creativity and support our community at this difficult time, we want to provide the global industry with the opportunity to learn and network throughout June and beyond. For the first time in nearly 70 years, we are unable to bring the industry together in one physical place in June. Lions Live: Creativity Matters will provide a virtual platform for the industry to collaborate, learn and problem-solve, because now more than ever, creativity really does matter.”
