BatFast, the global pioneer in sports simulation technology, has partnered with Butlin’s to bring an exhilarating, family-friendly experience to the PLAYXPERIENCE activity centre at Butlin’s Bognor Regis. Open since October 2024, the Batting Cage, powered by BatFast, is revolutionising entertainment by seamlessly blending the physical and virtual worlds. Offering baseball, tennis, lacrosse, and cricket, this immersive activity has already attracted over 6,400 players and delivered more than 58,000 balls.
Designed to entertain, engage, and inspire, the Batting Cage is one of nine thrilling activities in the newly opened PLAYXPERIENCE centre. It delivers adrenaline-pumping action for all ages and skill levels, whether it’s children discovering sports for the first time or adults enjoying friendly competition. The unique partnership between BatFast and Butlin’s aims to foster love for sports through gamified, inclusive experiences in a welcoming environment.
A Hit for All Ages and Abilities
The Batting Cage’s accessibility and inclusivity have already made it a standout attraction:
- 33% of participants are under 16, reflecting its appeal to younger audiences.
- 40% of players are female, showcasing its inclusivity in traditionally male-dominated sports.
- Players have embraced various sports, from tennis and baseball to cricket and lacrosse, with nearly 1,000 participants exploring less popular options like lacrosse.
Leigh Maxwell, Head of Revenue at BatFast, expressed the company’s enthusiasm for the partnership:
“We saw Butlin’s as the perfect partner to take sport to new places and audiences. It only takes one fun experience to fall in love with sport, and we’re proud to offer this opportunity in such a welcoming, family-focused environment.”
Sports for Everyone, Made Simple
The BatFast Batting Cage is designed to ensure a fun, safe, and interactive experience for all:
- Players can switch sports instantly with a simple tap.
- A gamified scoring system encourages friendly competition among participants.
- Its inclusive design ensures accessibility for players of all ages and skill levels.
Heidi Watson, Head of Innovation at Butlin’s, praised the addition:
“BatFast has been a huge hit with our guests, offering something for everyone. Whether it’s on a family break or an adult-only Big Weekender, the Batting Cage is a fantastic way for friends and families to come together and try something new.”
With 10% of guests returning for additional sessions, the Batting Cage has proven its success in making sports fun and accessible, creating memorable experiences that encourage active lifestyles long after the initial game.
For families and sports enthusiasts alike, the Batting Cage at Butlin’s Bognor Regis represents the perfect blend of innovation and fun. It’s more than just a game—it’s an unforgettable experience.
To fond out more, visit: Entertainment – BatFast
