Humber Museums Partnership adopts Virtual Reality

Humber Museums Partnership adopts Virtual Reality

Posted by: yesyesBD

Hull resident experiencing Virtual Reality in a Museum for the first time.

The Humber Museums Partnership have adopted the power of Virtual Reality and developed their first, virtual museum app as they experiment with new ways to embrace 21st century technology.

The move comes as part of their 2016 project ‘Framed’, which selected 100 objects from museums across the Humber region and presented them using a variety of media, including; Virtual Reality, Billboards, Buses and Social Platforms. Framed encourages people to discover the richness of the collections and learn about the Humber region's contribution to art, history and heritage.

Out of the 100 objects in the Framed collection, 10 items were selected by museum curators to be included in the Virtual Reality Experience. The Virtual Museum, which is accessed using a cardboard headset and a mobile phone app, allows users to explore the virtual space, which has the 10 selected items on display. Users can interact with these items and discover more about each piece.

The app, built in collaboration with northern advertising agency yesyesBD, brings together objects selected from across East Riding of Yorkshire, North Lincolnshire and Hull and allows them to be viewed in one space. It is hoped the use of this immersive technology and the development of an innovative museum experience, will encourage a younger, more diverse audience to visit the region's museum sites.

Simon Green, Director at the Humber Museum Partnership said, “As we continue to see an increase in the use of smartphones and emerging technologies, we will grasp at new and immersive ways to share collections digitally in the hope to reach a much wider audience.”

The partnership will be unveiling the new app across the three separate locations and is inviting the public to visit the venues to try out the virtual experience. Headsets will be provided. East Riding will launch at 10am on Friday 17th March at Beverley Library, North Lincolnshire will launch at 1pm on the same day at Scunthorpe Central library and finally, Hull will launch at 1pm on  Wednesday 22nd March at Hull Central Library.

Those who already own Virtual Reality headsets can experience the virtual museum by downloading the ‘Framed Virtual Museum’ app on the Google Play Store or via the Apple App Store.

It is hoped the efforts made by Humber Museums Partnership will act as a benchmark for other museums, art galleries and heritage organisations to adopt new media that will include younger generations and develop relationships with a wider demographic.

Pete Massey, Director North, Arts Council England, said: “Our mission at the Arts Council is to achieve great art and culture for everyone – and this innovative use of virtual reality to connect more people with important objects in the Humber Museum Partnership collections is very exciting. It provides a fantastic new way for people to connect with their history and heritage and shows how museums are at the forefront of exploiting new technologies to achieve cultural outcomes.”

You can find out more about the Humber Museums Partnership and the Framed project at or by searching for “Humber Museums Partnership” on Facebook and Twitter.