12th TiLEzone London on 23rd March 2017

12th TiLEzone London on 23rd March 2017


12th TiLEzone London programme pdf

You are invited to register for the 12th TiLEzone London at the London Transport Museum on Thursday 23rd March, with a Networking Reception at KidZania London for speakers, sponsors and registered paying delegates on the evening before. TiLEzones London are supported by the Department for International Trade (DIT - formerly UKTI), and TiLE runs experienceuk.org.

For more information, go to www.tileweb.org.


Thursday 23rd March


Collection of Badges, and coffee


Welcome - Richard Curtis, Managing Director, Andrich International Ltd (TiLE)


SESSION 1: Emerging Economic Models for Visitor Experiences

Session Chair: Ray Hole, Founder & Managing Director, ray hole architects




A Scientific Approach to the Economics of Experience

Tony Sefton, Managing Director & Founder, Vision XS Ltd




Case Study 1: Port Lympne, Kent – Day Ticket Attraction to Resort Model

Bob O’Connor, CEO, Aspinall Foundation




Case Study 2: Kidzania, London – Brand Association Funded Model

Eddie Kemsley, CEO, Kidzania London




Case Study 3: i360 Brighton – Funding Civic Scale and Quality Experiences

Eleanor Harris, Director Enterprises, Royal Museums Greenwich & former CEO, i360 Brighton


11:00   BREAK


SESSION 2: Our communities are our partners

Session Chair: Stephen Greenberg, Creative Director, Metaphor




Think Feel Do - Co-producing the museum with people in mind

Tony Butler, Director, Derby Museums



Manchester Science Festival: Working in partnership to maximize impact

Antonio Benitez, Festival Director, Manchester Science Festival, Museum of Science and Industry Manchester



Community agency in the experience economy

Iain Watson, Director, Tyne & Wear Archives & Museums


1300    LUNCH


SESSION 3: Experiential media - designing for multi-screen visitor experiences

Session Chair: Lol Sargent, Creative Director, Studio Simple




The Creative Director directing Creative Directors ­- conflict or collaboration?

Peter Higgins, Creative Director, Land Design Studio




Interactive media design - the future is in our hands

Anthony Pearson, Creative Director, Clay Interactive




Not for the telly - cinematic experiences in narrative environments

David Bickerstaff, Creative Director, New Angle & Atomictv




Graphics in motion – the demise of the graphic panel?

Damien Smith, Creative Director, ISO Design



15:30   BREAK


SESSION 4: Opportunities Overseas

Session Chair: Richard Parry, Head of Experience Economy Sector Team, DIT




Hidden in Plain Sight: The new experience market

Mari Thynne, PhD Researcher, Lancaster University Management School




Preserving the UAE’s cultural heritage

Mona Al Ali, Assistant Professor, Sharjah University, UAE


Details to be confirmed


The Opportunity for Leisure Attraction Development in the Middle East

Philip A Shepherd , Partner, Price Waterhouse Coopers (PWC)




12th TiLEzone London CLOSES